Value any trade-in in 30 seconds — an auto-generated appraisal report, priced against the live market. Shoot beautiful images. Full vehicle inspections. A DMS that’s easy to manage and keeps you compliant. Showrooms with features that put buyers in your DMS — no R3k listing.
★★★★★TruDealer doesn't just sell you software and leave you to figure things out — they build a relationship, listen to what you need, understand your business and make sure you get the right solution.
Our demo site runs on our stack. Have a look. Could be yours for less than the cost of an Autotrader listing.
Each module does its job on its own, but they get better when they talk to each other. TruInspect builds the trust. TruLens gets the shots. TruFlow runs the floor. TruShowroom puts the car in front of buyers. Everything here is live and running for real dealers right now.
Drop a trade-in valuation widget onto your existing site. The customer films their car, TruTrade prices it against the live market on autopilot, and the appraisal report is auto-generated — zero manual work. You get a costed trade-in lead before they ever walk in.
Point your phone, follow the guide, and you've got a full set of dealer-branded photos in 90 seconds. Auto-cropped, web-ready before the customer's out the door. Every shoot turns into a 360° spin buyers can pinch and rotate.
Condition reports that actually make buyers trust you, and trade-in appraisals that stop you overpaying. Panel by panel, tyre depth, service history, market-corrected valuation. The PDF report is auto-generated — sign it off before the car hits the ad.
Stock, leads, deal jackets and the money — all in one place. Lite is for the lot that's outgrown spreadsheets. Premium adds F&I, multi-branch, roles and a full audit trail. Same system, so you just upgrade — no migrating anything.
Your own dealer website that actually looks like a proper store. Vehicle pages that convert, finance calculator on every listing, WhatsApp on every card, and one stock file feeding it all.
The full website widget suite — eight widgets that drop onto your site: enquiry forms, test drive bookings, finance calculator, affordability checker, vehicle finder, deal sharing, WhatsApp, and live AI chat (TruChat). Qualifies buyers 24/7 and lands every enquiry in your pipeline, scored and tagged.
Everything we said above — capture, condition, pricing, the buyer experience — shot on actual cars. Tap any tile to watch.
No sales-deck screenshots. This is the actual software doing its thing — the DMS filling up, an AI chat closing a lead, a buyer working out finance before they even message you.
Everything lives in one place. Your sales team stops switching tabs. You stop chasing spreadsheets. You just watch the day happen while it happens.
It knows your stock, lives on WhatsApp, and hands hot leads to a real person with the full transcript. It doesn't do generic answers — it talks about your cars.
Sits on every vehicle page. Slide the deposit, pick a term, see the monthly. When they're happy with the number, the lead drops straight into TruFlow — already qualified.
Point, shoot, done. TruLens walks your camera through every angle, auto-crops and brands each shot. TruInspect grades the bodywork and writes the report — buyers trust what they can actually see.
We don't do year-long migrations. Pick what you need, we skin it to your brand, we ship. If we can't get you live in ten working days, we don't invoice you.
You tell us how you're running things right now — stock size, team, what's driving you mad. We tell you what to start with and what can wait.
Your logo, your colours, your domain, your F&I partners plugged in. You check it on a real URL, with your actual stock, on your own phone.
DNS flips over, we walk your team through it, WhatsApp support in a shared group. Most dealers get their first lead the same day.
Three independent dealers, three completely different operations, same platform underneath. The playbook works anywhere buyers scroll before they pitch up.
Country dealer going up against city listings. TruShowroom + TruFlow Lite gave them a proper online store — first month, three buyers drove out from Cape Town to fetch cars they'd only seen spinning on screen.
Small team, big inventory. TruFlow Premium runs the whole floor and pushes stock to every marketplace. TruChat qualifies overnight leads before anyone's had their coffee.
PE's top-rated dealer, now on contract. TruFlow handles every lead, TruChat qualifies buyers on WhatsApp around the clock, and Answer-Engine Optimisation keeps them visible where AI-powered search is heading.
Other dealers are already listing with 360° spins, qualifying leads at 2am with AI, and pushing stock to 13 platforms from one screen. The gap gets bigger every week.
Book a walkthrough →60% of car enquiries come in outside business hours. No AI responder? Those leads go to whoever answers first. And it won't be you.
Buyers scroll past blurry shots in under two seconds. Guided capture and proper inspection reports turn scrollers into callers.
One missed follow-up, one lost recon note, one stock file out of date — it adds up fast. A proper system catches the stuff people miss.
I spent ten years selling into dealerships and the one thing I kept seeing was dealers getting sold half-finished software at ridiculous prices. TruDealer is the opposite bet — real tools, shipped fast, priced honestly, built by someone who's actually stood on your floor.
Every module started because a dealer asked for it. If it didn't help move cars or save hours, it didn't ship. Everything on this page is live and running for paying dealers right now.
25 minutes, the same stack that runs Tru-Cars — but with your currency, your integrations, and your actual stock plugged in.
Book a walkthrough →Live TruChat Voice demo · our AI agent that answers after hours. Standard call rates apply.
