No annual lock-ins, no per-seat fees. Inspections included in every tier — because trust isn't a premium add-on. Pay once to go live, then monthly. If it doesn't work for your floor, cancel and keep your data.
Standalone Tools — Install on Any Site
Standalone
TruTrade Widget
Market-based trade-in offer on your existing site. Autopilot valuation, zero manual work.
The full website widget suite — AI chat, finance calculator, affordability check, vehicle finder, enquiry forms, test-drive booking. Qualifies buyers 24/7 and hands your team hot leads with full context.
You're running a tight operation — 5 to 20 units. Get a proper website, inspections, AI chat, and a mobile app to manage your stock. Look legit from day one.
One-time setup
Zero setup fee — no friction to get live
Branding, domain, stock import, team training — included
Need something we don't have on the shelf? We build custom automotive software. Integrations, portals, internal tools — if it touches cars, we can build it.
Sign within 48 hours of your demo and setup drops by roughly half. We charge it to cover real onboarding work — and to filter out time-wasters.
Cancel anytime
Month-to-month on Starter and Premium. No annual lock-in. No cancellation fees. Your data exports on request.
Built in CPT
Enterprise-grade hosting in EU-West. GDPR and POPIA aligned by default.
Real support
You WhatsApp the founder. Not a ticket queue. Responses same day, usually within the hour.
Questions dealers actually ask
No. Inspections are included in every tier — vehicle reports and trade-in appraisals from day one, even on Starter. Trust isn't a premium feature, so we don't price it like one. Starter gives you three report templates; Premium unlocks unlimited templates and the deeper inspection workflow.
The setup fee covers skinning your brand, configuring your domain, importing your stock, and training your team. It is a one-time cost. Sign within 48 hours of the demo and we cut it by roughly half — that tells us you are serious, and we like working with decisive dealers.
You walk away. No cancellation fee. No clawback. Your stock data, customer list, and deal history export to CSV or Excel on request. The website goes offline but your data is yours. We don't hold dealers hostage.
Yes. Start on Starter, upgrade to Premium when you hit 20 units, or jump straight to Enterprise if you're a group. You never migrate data — it's the same stack, just more features unlocked. The monthly adjusts on your next billing cycle.
No. Starter includes 1 user, Premium includes 3, Enterprise is unlimited. We don't charge per-seat fees on the capture side — your photographer, lot porter, and sales manager can all shoot without us invoicing per login.
Yes. We have live deployments in the UK and US. Currency, compliance language, and F&I partners switch per market. The core stack is the same — just localized to your buyer.
Prefer we call you?
Leave your details and Paul gets back to you the same day — usually within the hour. Straight to your dealership, no ticket queue.
Still not sure which tier?
Book a 25-minute walkthrough. We will run your actual stock through the stack and tell you honestly which tier fits — no upsell if you do not need it.