Frequently Asked Questions
Everything independent dealerships ask about TruDealer — our 8 core modules, pricing tiers, TransUnion eValue8 integration, mobile capture, and multi-vertical DMS support.
The TruDealer Platform
What is TruDealer?
TruDealer is an all-in-one vertical SaaS platform built specifically for independent dealerships in South Africa and international launch markets. It unifies vehicle photography (TruLens PWA), digital condition reports with inspector e-signatures (TruInspect), a full dealer management system with deal jackets (TruFlow), floor staff mobile companion (TruFlow Mobile), 24/7 AI WhatsApp sales assistant (TruChat with DealerAssist™), multi-channel syndication (TruSocial), live market valuation radar (TruTrade), and high-converting drop-in website widgets into a unified monthly subscription.
Is TruDealer a full DMS or just a photo/inspection tool?
Both. The TruPro and TruEnterprise tiers include a complete cloud DMS (TruFlow) with stock management, OTP deal jackets (Offer to Purchase, Tax Invoice, Delivery Handover, Proforma), commission calculations, settlement tracking, and Codat cloud accounting sync (Xero, QuickBooks, Sage).
Do my staff need to install an app from the Google Play Store or Apple App Store?
No. TruLens, TruInspect, and TruFlow Mobile are Progressive Web Apps (PWAs). They run directly in the mobile browser (Chrome, Safari) on any Android phone or iPhone, install to the home screen with one tap, and work offline even in basement parking lots or remote areas with zero cell signal.
How is TruDealer different from legacy DMS providers like VMG or AutoXloo?
Legacy systems were built in the 2000s as slow desktop software with expensive mandatory per-seat licenses, lengthy annual lock-in contracts, and disjointed bolt-ons. TruDealer was engineered from the ground up for modern mobile workflows: instant cloud PWA capture, automated 360° vehicle spins, forensic CPA condition reports, live market price intelligence, and transparent month-to-month billing with zero per-seat fees.
The 8 Core Modules Explained
1. TruShowroom — High-Converting Dealer Websites
TruShowroom is our edge-rendered dealer storefront architecture. It features sub-second page loads, real-time inventory filtering, interactive finance sliders (TruAfford & TruRepay), 1-tap WhatsApp lead triggers with pre-filled vehicle cards, and structured Schema.org / AEO indexing so AI search bots (ChatGPT, Claude, Perplexity) recommend your stock directly.
2. TruLens — 28-Shot Guided Studio & 360° Orbit Spin
TruLens turns any mobile phone into a professional automotive photography studio. It uses ghost-overlay angle guides to ensure yard staff capture consistent, perfect shots every time (28 angles for cars, 14 angles for motorcycles). Features include automated background replacement, studio lighting enhancements, dealer watermarks, and instant 360° interactive exterior spin generation.
3. TruInspect — Digital Condition Reports (VIR) & Damage Tagger
TruInspect provides forensic digital inspection reports. Inspectors tap interactive 2D vehicle schematics to tag scratch, dent, and paint defects with photos and severity ratings. It includes a 5-point tyre tread scanner, mechanical checklist, and drawn inspector e-signatures, generating a tamper-proof PDF condition report that shields dealers from voetstoots disputes under the Consumer Protection Act (CPA).
4. TruFlow DMS — Deal Jackets, Invoicing & Accounting Sync
TruFlow is our central dealership management hub. It tracks your complete inventory pipeline, calculates profit margins and salesman commissions, generates SARS-compliant tax invoices and proformas, manages OTP deal jackets, and syncs seamlessly with Xero, QuickBooks, and Sage via Codat.
5. TruFlow Mobile — Floor Staff Pocket Companion
TruFlow Mobile puts your entire inventory in the palm of your sales team. Sales reps on the floor can scan VIN barcodes, look up specs and pricing instantly, log walk-in buyer enquiries, generate trade-in valuations on the fly, and share rich vehicle cards directly to buyer WhatsApp chats with one tap.
6. TruChat & DealerAssist™ — 24/7 AI Sales Receptionist
TruChat is an intelligent automotive sales bot powered by DealerAssist™ AI. It answers customer queries 24/7, checks live vehicle stock, explains finance options, pre-qualifies buyers, and routes high-intent buyer leads directly to your sales team's WhatsApp in real time.
7. TruSocial — 1-Click Multi-Channel Inventory Syndication
TruSocial eliminates double-entry by automatically publishing newly shot inventory across social platforms. With one click, push formatted vehicle cards, specs, and DealerAssist™ copywriting to Facebook Marketplace, Instagram, and Google Business Profile.
8. TruTrade & Live Market Price Intelligence Radar
TruTrade provides live market price intelligence. It scans live retail pricing across the market to compute realistic market curves, days-to-sell estimates, and trade-in valuations, backed by TransUnion eValue8 data. Combined with TruLive, it allows remote buyers to join interactive video walkthroughs of any car in stock.
Pricing, Fees & Contracts
How much does TruDealer cost?
TruDealer offers two transparent monthly plans with no long-term lock-in:
- TruStart (R1,599/month): Single rooftop, unlimited stock units, PWA photo capture studio (TruLens), digital condition reports (TruInspect), AI chat widget (TruChat), and full website integration. Zero setup fee.
- TruPro (R3,599/month): Complete dealership stack — full TruFlow DMS, OTP deal jackets, live market price intelligence radar, all 8 standalone widgets, and Codat cloud accounting sync. Standard setup is R4,500, discounted to R2,250 if signed within 48 hours of a demo.
- TruEnterprise (R3,599/rooftop/month): Multi-branch dealer groups, custom white-label branding, dedicated API endpoints, custom SLA, and priority onboarding.
Are there long-term contracts or lock-ins?
No. TruDealer operates entirely on a transparent month-to-month license. You can cancel at any time with 30 days notice and zero cancellation penalties. Your vehicle data and inspection reports can be exported at any time in standard formats.
Do you charge extra per user or per seat?
No per-seat fees on photo capture, workshop inspections, or floor staff usage. All your photographers, inspectors, and sales reps can use the platform on their own mobile devices without paying extra user licenses.
TransUnion eValue8 & Imagin8 Lookups
What TransUnion lookups are free vs chargeable?
TruDealer includes unlimited, flat-fee make and model catalogue lookups (getModels) and complete vehicle technical specifications (getStaticInfo). Chargeable checks (TransUnion trade/retail valuations, Natis registration/police clearance, and insurance accident claim history) are bundle-gated and deduct from your dealership's pre-funded bundle balance.
How do bundle top-ups work?
Dealership admins can purchase valuation and history check bundles directly from TruFlow Premium. Bundles are managed in a central dealership ledger and accessible across all connected mobile apps (TruLens and TruInspect) seamlessly.
Can we connect our own TransUnion account?
Yes. Dealerships that already hold direct TransUnion commercial accounts can input their own API credentials in Dealership Settings to route queries through their corporate billing.
Multi-Vertical Support (Motorcycles, Boats, Trucks, Caravans)
Can I use TruDealer for a motorcycle dealership?
Yes. TruDealer Moto is fully live across all 4 apps. It includes a 14-angle motorcycle photo studio (cockpit, tank, chain/sprocket, exhaust, engine casings), a 6-phase motorcycle VIR (fork seals, frame integrity, 2-tyre depth), TransUnion superbike catalogue lookups, and dedicated "Book a Demo Ride" website widgets.
What about boats, commercial trucks, and caravans?
Following TruDealer Moto, we are rolling out dedicated vertical skins for TruDealer Marine (boats & jetskis), TruDealer Commercial (heavy trucks & yellow metal), and TruDealer Caravans (campers & trailers). Dealerships can register for early access to receive vertical-specific appraisal templates and catalogue filters.
Can a dealership sell multiple verticals simultaneously?
Yes. If your yard sells both cars and motorcycles, TruDealer automatically selects the appropriate 28-angle car or 14-angle motorcycle template based on the vehicle make and stock category.
Onboarding, Legal & CPA Compliance
How fast can our dealership go live?
Most dealerships are up and running within 24 to 48 hours. Because TruDealer runs on cloud PWA architecture, there is zero hardware to install and no server downtime. We import your active inventory list via CSV, spreadsheet, or automated feed so you don't lose a day of selling.
How does TruDealer protect dealers under the Consumer Protection Act (CPA)?
Every TruInspect VIR condition report generates a permanent, timestamped PDF documenting all pre-existing cosmetic flaws, mechanical checks, and tyre depths, signed off with the inspector's drawn e-signature. This provides unshakeable proof of vehicle condition at point of sale, preventing voetstoots disputes.
Is customer data protected under POPIA and GDPR?
Yes. All buyer personal identifiable information (PII), OTP records, and financial details are encrypted in transit and at rest in ISO 27001-certified European cloud infrastructure in full alignment with POPIA and GDPR requirements.
Have a question we haven't answered?
Schedule an interactive 25-minute live walkthrough with the founder with your cars and branding loaded, or chat with us on WhatsApp.